Team

Robert Milnes – CEO

BA Hons (Business) DipM
Robert oversees the operational management of the business, and is directly in charge of strategic planning, business development, finance and business systems. He has over 26 years experience in financing and bringing ground-breaking medical technology and software to global markets, with the past 15 years focussed on women’s health. He is also CEO of Fertility Focus Inc., the company’s wholly owned US subsidiary. Robert has worked for Roche, Oxford Instruments, and was formerly a member of the Operations Board of Huntleigh Healthcare following the successful sale and integration of the Sonicaid Fetal Monitoring and Medilog Cardiology businesses. He brings additional extensive experience in general management, sub-contract manufacturing, sales and marketing & M&A.

Dr James Pardey – Chief Technology Officer

BSc PhD
James heads up the company’s product research and development and ecommerce website development functions.   James is an expert developer of medical devices, with over 20 years experience in software and algorithms.  After 10 years in academia he left Oxford University to join Oxford Instruments where he was responsible for developing ground breaking sleep apnoea, fetal monitoring and cardiology algorithms that made those products leaders in their field.  He has worked for Oxford Instruments, Huntleigh Healthcare and Schiller.

Laura Underwood – Commercial Manager

BA
Laura is in charge of leading the company’s sales, digital marketing and social media channels.  Laura brings over 20 years’ experience in international consumer sales and marketing to Fertility Focus.  She runs the OvuSense commercial presence on the internet.   Combining both service and product understanding, she has worked in a broad variety of industries, most recently heading the Recycle Now campaign at WRAP.  Prior to that she worked for several of blue-chip manufacturers including Brita and Hasbro.

Shazia Shakir – Product Manager

MChem Hons
Shazia is in charge of project management for the company’s product launches, subcontract manufacturing and supply chain, technical support, and the company’s quality management system.  With a background in Chemistry, Shazia brings experience in new product development, manufacturing and quality systems in the medical device and industrial chemistry sectors. She has worked for Abbott Diabetes Care and Infineum, and will be joining Fertility Focus in December 2016.

Caroline Price – Customer Relations Manager

Caroline is in charge of the day to day management of the OvuSense customer experience from first interactions on social media, to joining our support forums to receiving product support.   With a background in administration, training social, media and online forums, Caroline has direct experience of the OvuSense product and the customer journey to a successful pregnancy.   She joined Fertility Focus in November 2016.

Kate Davies – Fertility Nurse Advisor

RN BSc(Hons) FP Cert
Kate supports the company’s customers through online consultations and provides clinical input for product development and marketing.   Kate is a registered Nurse specialist and has over 20 years’ experience in fertility and women’s health. Having completed a degree in Sexual Health at Greenwich University in the UK in 2008, Kate is now a qualified Fertility Coach. As well as advising women on the benefits of OvuSense, Kate runs her own private practice in the UK consulting women on natural fertility.

Libby Semple – Financial Controller

ACMA CGMA
Libby runs the company’s accounting systems, payroll, management and statutory accounts.   She has over 27 years experience in a wide variety of finance / management accounting roles in design and manufacturing industries. With over 13 years in product development businesses, she joined FF in 2011. Libby is an active member of the local community as a Governor of both Primary and Secondary Schools.

Craig Citron – COO Fertility Focus Inc (US)

BSc MBA
Craig runs the company’s US subsidiary and assists in managing the company’s marketing, with a particular emphasis on US market development.  He has over 30 years experience in medical device sales and marketing, with over 15 years in women’s health.  He has worked for Novametrix, Wallach Surgical and most recently Cooper Surgical before setting up in consultancy practice in 2013.   Craig is in charge of day to day operations at Fertility Focus Inc. based in Connecticut, and assists with the development of all aspects of the US sales and marketing presence for OvuSense, with particular emphasis on web development.

Dr Al Pirrie – App Development Engineer

BA DPhil
Al supports James Pardey by acting as the principle programmer for the OvuSense App product.  He is a medical device and software prototyping engineer with over 20 years experience. He has a broad range of product innovation and development experience, spanning medical and healthcare devices, data analysis and medical apps. His early research at the University of Oxford has been licensed to Glaxo, Pfizer and The Battelle Manorial Institute, among others, and he continues to consult for both academic and corporate institutions.