Board of Directors

Amit Ben-Haim

Amit Ben-Haim – Chairman

BA Hons   LLB Hons
Amit joined the company in 2015 to assist in its growth phase, and took over as non-executive Chairman in December 2015.   Amit has over 30 years experience as a successful entrepreneur, establishing, leading and expanding consumer health and medical device companies through to trade sale exits.   Amit is the current CEO of AIM listed Cloudtag Inc. and Chairman of Aeristech.   He previously co-founded Odigo (sold to Comverse), Impulse Dynamics Inc. (licensed to Guidant) and Biosense Inc. (sold to J&J). Amit is also a Director of SB Corporate Finance Partners, an FCA regulated corporate finance house.

Robert Milnes – CEO

BA Hons (Business) DipM
Robert oversees the operational management of the business, and is directly in charge of strategic planning, business development, finance and business systems. He has over 26 years experience in financing and bringing ground-breaking medical technology and software to global markets, with the past 15 years focussed on women’s health. He is also CEO of Fertility Focus Inc., the company’s wholly owned US subsidiary. Robert has worked for Roche, Oxford Instruments, and was formerly a member of the Operations Board of Huntleigh Healthcare following the successful sale and integration of the Sonicaid Fetal Monitoring and Medilog Cardiology businesses. He brings additional extensive experience in general management, sub-contract manufacturing, sales and marketing & M&A.

Steve Godber

Steve Godber – Director

Steve joined the board of the company in 2013 to oversee the company’s product and market development phase following the closing of a successful Series B funding round in late 2012. He handed over the Chairmanship to Amit Ben-Haim in December 2015 and remains on the board as non-executive Director, and Chairman of Fertility Focus Inc., the company’s wholly owned US subsidiary. Steve has over 25 years experience as a Chairman and CEO, mainly in healthcare companies. He is currently Chairman of Lifelines Ltd and The Magstim Company Ltd. He was previously CEO of Vickers Medical and Forum Bioscience.

Christine Soden

Christine Soden – CFO

Christine was appointed non-executive CFO to the company in early 2013. She helped lead the Capital for Enterprise Angel Co-Fund participation in the company’s Series B round, and assists in representing their interests on the Fertility Focus board. Christine brings extensive experience in strategic, financial and operational development of businesses in the healthcare sector, including a number of publically listed companies. She has worked for Celltech, BTG, and was until recently CFO for Optos plc.

Mike Rackley

Mike Rackley – Director

Mike is a US based non-executive Director of Fertility Focus Limited. A healthcare industry consultant, Mike was formally COO and Senior Vice President of Norgenix LLC, a wholly owned dedicated women’s health subsidiary of the J.M.Smith Corporation and corporate investor in Fertility Focus. Mike brings over 25 years healthcare industry experience to the Fertility Focus board including general management, business development, licensing and product development in both corporate and start-up environments. He worked for Kurve Technology, Titan Technology, EffRx Inc and Bristol-Myers Squibb prior to leading the foundation of Norgenix.

Robert Bernays

Robert Bernays – Director

Robert is an angel investor that has been involved with the company since its initial financing, and has been instrumental in the company’s development. He was appointed the non-executive representative of independent shareholders in 2006 and maintained this role ever since. Until recently, he was the chairman of the St Monica Trust for elderly care. He was awarded an OBE in 2010 for services to the community in the South West of England.